SEO Technical Audit for local business


Went More visits to your site?
Is your website falling to delivery?
Not in the local pack for your services?

Whether you're a bricks and mortar shop, a professional service provider or a skilled local tradesman's, getting your site on the first page is vital. Your website is a 24/7 convenient resource for your clients, it gives you credibility and is your first point of contact.

Before you spend time and money on a rewrite of your site, google ads or a lot of time on social media, understand your digital marketplace, how good is your current site, what can you learn form ypur competitors and how to beat them. talk to hyperaccess and generate an action plan based on facts.

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Why do I need an SEO Audit

Store font shops, need to generate footfall to beat the online competition. Many purchases start with a search on a mobile device, will your website appear on google front page, does it drive clients to your shop/ restaurant/service.

Store font shops, need to generate footfall to beat the online competition. Many purchases start with a search on a mobile device, will your website appear on google front page, does it drive clients to your shop / restaurant / service.

In order to be seen by our potential customers, you must convince Google/Bing that your site provides a better service than your competitors. Your Website dos need not be perfect just better than the rest of your local competitors.

Local business SEO audit compares your online presence against your Competitors with results in simple English pointing the way forward.

What is included in the HyperAccess Technical audit

On-Line MarketPlace Review

Includes quick fixes for your current site, ideas for new content, site to link to/from, business profile changes and socal media plan

Current Site Technical Audit

Review of your Site against google best practices, including your text, links, social media and business profiles.

Competitor Analysis

Learn from your competitors what keywords are they targeting, thier links and social media activities, How good are their SEO practices can you beat them.

Phone
Review

We send you a report including quick fixes, and competitor analysis and review with you drawing up an action plan with you.


Action Plan

  • Action Plan: The most important part of the audit what to do next. Do you need a rewrite, some new content or a complete rewrite, If your competition is too strong should you spend your budget on social media rather than websites. We agree with you and optional your website supplier a full development plan.

  • Business profiles: High-quality Google my business, Bing places, Facebook and Twitter profile are vital to rate highly in the local pack. We highlight problem areas with instruction on how to fix them or for a

  • Off-page: Based on your protent audience we recommend :-

    • Any change to your online business profiles.
    • The Social networks to target.
    • How often to post and content ideas.
    • Trade and local directories to target for links.
  • On-Page: Changes to your current website we review changes to be made for

    • Page title and description
    • Strucutre ans schema data
    • Use of keywords in headings, text, archors etc
    • The Internal site structure
    • Webpage design

  • Check lists and Free tools to use:We provide a number of downloadable checklists including

    • Rank factors used by google
    • Publishing checklist
    • Webpage Design
    • List of free tools you can use to check your content and spy on your competitors

Summary

A successful local business website must rank on the first page or in the local pack for your key services. in order to achieve this Google must understand your services and locations and judge your content higher . Before spending time/money on panic changes to your exisiting site, massive social media efforts, it is best to understand your digital marketplace and spend your resources in the right way.

Copywight Hyperaccess ltd 2018